The best way to create a specific email list is to convert your website visitors into subscribers. Marketers may struggle to find other components that can make their email campaign a success for their target audience. Below, 12 members of the Forbes Communications Council reveal what other ways to make it successful. Email marketing can become one of the most efficient business strategies in any company's arsenal. A successful email marketing campaign gives you an enormous return on investment (42€ per 1 pound to be exact) compared to traditional advertising and promotional media.
But what steps should you take to make your email marketing campaigns successful? Keep reading to find out. Personalization and automation are two essential aspects of email marketing that can help you create more attractive campaigns. 2024 Customer Loyalty Index, worldwide In addition to that, irrelevant content is one of the main factors driving spam ratings. So, to protect your senders' score and keep your audience happy, you need to step up your game and focus on quality over quantity.
Simply customizing subject lines can lead to an impressive 50% increase in open rates, but to truly impress and delight customers, you can (and should) take your personalization even further.