The best customer retention strategies start at the acquisition stage. While aggressive marketing and advertising can attract customers, if the fit between the product and the market is wrong, they won't stay long. It's hard to improve your business if you don't know what your customers think about it. To start retaining customers, you need a process that allows you to get their feedback.
Implement a well-designed loyalty program that rewards customers for making repeat purchases. This can be in the form of points, discounts, exclusive offers, or gifts. Make rewards meaningful and affordable to encourage customers to stay engaged with your company. The HubSpot podcast network is the destination for business professionals looking for the best education on how to grow a business.