To get started, think about your company's short- and long-term goals and prioritize action over perfection. Visit the Business Insider home page for more stories. Expert advice to help small business owners attract new customers, increase profits and retain top talent while getting the most out of their marketing budgets. Social networks are not only a tool for gaining visibility, but they have now become a necessary investment of time for all companies.
You can include ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Establishing contacts on LinkedIn, both personally and on a business level, can be another way to help your startup. Lola Bakare, consultant to chief marketing officers, inclusive marketing strategist and author of Responsible Marketing, explains to Insider that fostering a sense of belonging among employees, customers and communities must always be fundamental to the functioning of companies and must be taken into account in their marketing messages. At the first Mastercard Small Business Summit, a panel of women with diverse experiences in content creation and marketing discussed ways in which small businesses can make the most of social media.
Business Insider compiled a guide to Canva's most useful features, such as pre-designed templates and a branding kit. While this can help raise awareness, Sparrer said small businesses should focus on diversity and inclusion at all times and reflect these values in their business practices. Entrepreneur and TV presenter Marie Forleo said that content gives companies an opportunity to inspire trust and confidence in their audience long before they do business with you.