Except if you're launching a product that hasn't been seen before, you definitely have competition. Your competition can be a small company or it can be a large company. First, it's about making sure that your product does exactly what you say it does. Don't overpromise or sell features that your product doesn't have.
Plus, it's about value throughout the entire customer experience, from support to instructions and return policy. Value isn't just the cost of manufacturing your product or what you're asking for in exchange for it. It's the customer's perception and how you meet those expectations. This is what product launch expert Jeff Walker calls a pre-launch phase.
The idea is to do this before starting to generate expectations for the launch. Do something unexpectedly pleasant before asking a question, such as going to buy my product or telling people about my new book. Even as a new business owner with no other employees, you are responsible for driving your business to success. We'll talk about the factors that influence business success and some professional advice on how to manage and maintain a thriving business.
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